The tech industry is booming and as a result, more and more men in Silicon Valley are utilizing cosmetic dentistry (i.e. veneers) and minor plastic surgery like liposculpture. The surge in technology means more competition for high-powered jobs in these companies and men seem to feel like they have an extra boost if they improve their appearance. At Vistnes Plastic Surgery in Palo Alto, CA, Dr. Dean Vitnes said he’s definitely noticed more men coming into his practice for some non-surgical treatments like botox and Ulthera or some small, simply surgeries like eyelifts or liposculpture. Dr. Hartley, who specializes in veneers says the uptick in male patients definitely has to do with competition at work. Hartley says, “You have five or six guys vying for the same job and one looks handsome, has a nice smile, dresses well and looks sharp- he’s going to have an edge.” Dr. Hartley also points to a change in social values. Now it’s not just women who are judged for their looks, it’s men too. Hartley attributes this to living in an era where people in companies have to create social media profiles with pictures, conduct videoconferences and deliver keynote addresses. Appearance matters.
Dr. Hartley touts his product, veneers, as necessary because your smile is the first thing people look at. Just four veneers cost $8,000-$10,000 but many men are making the investment to help their careers and improve their looks when they are up on the big screen delivering a speech at conferences.
In the last generation men would never consider going under the knife, but now it is more socially acceptable and men are trying to appear younger to stay competitive in their fields. Dr. Vistnes says, “the whole paradigm for how we’re looking at the aging process is changing.”
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